SIES is The International Congress of Aesthetic Medicine and Surgery, SIES, is the leading technical scientific appointment in Europe, and for over two decades it has welcomed professionals and companies in the industry.
Act Events created this innovative booth design for General Topics, a company belonging to the international dermatological sector. The business was founded in 1992, following Dr. Gianfranco de Paoli Ambrosi’s work on the biomechanical properties of the skin and the wound healing process. Today it has over thirty international patents, and more than 150 products, marketed in the branches of dermo-cosmetics, medical devices for home and professional use, and luxury cosmetics. Specifically, the TEBITECH business unit includes several lines of products and medical devices to support various dermatological and medical aesthetic procedures.
The fabric solution was chosen to guarantee the maximum personalization potential and a great visual impact on visitors, as well as to ensure a swift set-up and dismantling process for the exhibition space. The colours, lighting and glass also convey the notions of cleanliness and innovation that exemplify the medical field in the collective imagination.
